New brand identify

Learn how we created Scaleplex's bold and inventive new identity rooted in strategic research and design.

/ The challenge

Scaleplex is an innovative business thinking laboratory that needed a brand identity and marketing assets to convey its bold and forward-thinking character. They also asked us to support the work with research, adding strategic insight to the project.

/ The solution

We created a unique brand identity and developed presentation materials, pitch decks, and case studies that seamlessly work on Scaleplex's digital touchpoints. We grounded the project in competitor analysis, market research, and value proposition design.