We turned Gravity’s enterprise-grade recommendation engine into a self-service SaaS platform for SMEs, simplifying setup and creating a scalable product for e-commerce personalization.
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/ The Challenge
Yuspify was built to adapt Gravity’s enterprise-grade personalization engine for small and mid-sized e-commerce businesses. Unlike enterprise clients, who could rely on full data teams for integration, SMEs had to configure everything on their own, often without any technical background.
This mismatch quickly became clear. Enterprise projects could take more than a year and require months of engineering work, but an SME package might be worth only $100. The model that worked in the enterprise space was far too slow, complex, and costly for smaller clients. The technology was powerful, but the delivery model made it impossible to scale.
/ Validation
To mitigate risk, we tested the idea in a six-month experiment with CEE resellers, which showed clear demand and confirmed the concept's feasibility. From there, we built a support operation to onboard new SME users, gaining insight into their needs, mindsets, and feedback. Regular A/B tests on their e-commerce sites helped us refine recommendations tailored to them and shaped the foundation for a self-service platform.
/ Vision
With paying customers onboard, the demand to scale grew quickly. Our goal was to build a true self-service SaaS product that shifted integration and configuration work from Gravity’s engineers to the users themselves. Four principles guided our vision:
- A usage-based pricing model delivering positive ROI - Automating and outsourcing setup tasks wherever possible - Simplifying configuration with one-size-fits-all recommendations - Delivering high-quality, multichannel recommendations across the user journey
/ Design
For Yuspify to work, shop owners needed to complete a few critical tasks without expert help. The platform had to make it easy to:
- Insert tracking codes - Sync their databases - Design recommendation boxes - Publish these boxes on their sites - Read simple analytics with common e-commerce KPIs
Each of these jobs became a recurring design and development cycle of defining the problem, ideating, testing, and deploying improvements.
user research
concept validation
A/B testing
wireframing
prototyping
value proposition design
go-to-market
/ Scaling
As the product grew, we needed stronger foundations. We moved from early wireframes to a Vue.js component library, which became the basis of a design system. This system supported prioritization and roadmapping as the scope expanded. We also rebranded Yuspify to clearly separate it from the enterprise service, while refining the value proposition for the European e-commerce and Shopify markets.
/ The pivot
Over time, we saw clear limits: even with more resources, some complex features wouldn’t succeed with our SME audience. Instead, we prioritized areas where users could achieve the biggest business impact with the least effort. This shift allowed us to focus on what truly mattered for shop owners: quick wins that drove revenue without adding complexity.
/ The impact
Yuspify evolved from a basic onboarding flow into a scalable SaaS platform for SMEs. By simplifying complex tasks and automating configuration, it allowed shop owners to unlock the power of enterprise-grade personalization without relying on engineers. The result was a distinct product line, rebranded and optimized for growth in the European SME market, while staying rooted in Gravity’s proven recommendation engine.
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Faster setup for SMEs
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Simple configuration without technical teams
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Scalable SaaS product built on enterprise tech
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Clear ROI with usage-based pricing
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Modern user experience for e-commerce
/ Learnings
This project taught me the importance of winning internal champions for a new product. Not every stakeholder initially believed in a visual solution, especially those accustomed to command-line tools, but the right workshops and involvement ultimately turned them into strong advocates.
I also learned the value of co-creation: the best ideas came when developers, analysts, and designers shaped the product together. Finally, the experience pushed me to move beyond design into product strategy, leading me to coordinate the roadmap as a product manager.
Are you facing similar challenges? Interested in exploring solutions?
Our philosophy
We think design is the ultimate power can make tech meaningful. From problem to solution, journey to box-shadow we embrace the whole specter of building products.
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