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Yusp is a personalization service provider that delivers state-of-the-art recommendation engines to large enterprises.
To scale, they developed a self-service SaaS platform that delivers powerful, automated AI recommendations to global SMEs and the Shopify market.
Gravity’s recommendation engine needed to be adapted.
It was designed for enterprises that relied on data teams for integration, while SMEs had to configure everything themselves, often without any technical background.
To bridge this gap, we conducted a six-month experiment with regional resellers to validate demand. By manually onboarding early users and running live A/B tests on their sites, we gained critical insights into their technical limitations and UX needs.
We built a self-service SaaS platform that shifted integration and configuration from engineers to users.
Guided by automations and usage-based pricing, we focused on simplifying critical tasks: tracking setup, database syncing, recommendation box design, and multichannel analytics. Each feature followed a cycle of problem definition, ideation, and testing to ensure non-technical owners could achieve high-quality results independently.
As the product grew, we transitioned from wireframes to a Vue.js design system to provide a scalable foundation for new features. We also rebranded Yuspify to differentiate it from the enterprise service and refined its value proposition.
We prioritized high-impact features that drove revenue without adding complexity for SMEs.
This shift evolved Yuspify into a scalable SaaS platform, allowing shop owners to deploy enterprise AI recommendations without engineers.
The project bridged the gap between Gravity’s proven recommendation engine and the SME segment, creating a new, distinct product line, rebranded and optimized for growth.
SME setup time cut from months to minutes
Self-service configuration without technical teams
Scalable, new SaaS product built on enterprise tech
Modern UX optimized for e-commerce