We are a boutique innovation lab creating experiences that matter

We are

Visionaries

Strategists

Researchers

Designers

Architects

Developers

Marketers

Analysts

Builders

Problem Solvers

We bridge the gap between abstract ideas and experiences that matter through discovery, design, development, and growth.

about us

Meet the team

György Herbszt
CEO & Co-Founder
Dr. András Lőrincz
CCO & Co-Founder
Judit Szántó
Senior product & service designer
Márton Kopp
Marketing manager
Lídia Kecseti
Visual & product designer

We are innovative

We use cutting-edge tech to build competitive market advantages.

By constantly pushing the boundaries of new products, new business models and automating workflows, we ensure you scale your business sustainably.

We focus on practical innovation: applying the right tech to solve real-world problems and keeping your operations efficient, scalable, and future-proof.

We are boutique

We remain intentionally boutique and prioritize close, high-performance partnerships over high volume, delivering customized products and personalized GTM strategies.

Sonar is a innovation lab where every team member is both a specialist and a generalist to ensure you always work directly with experts who are personally invested in your project's success.

We are end-to-end

We transform ideas into scalable realities. By owning the entire lifecycle, we ensure your idea survives the journey to market and scales.

We eliminate friction, turning abstract concepts into high-performing, revenue-generating products. From first idea to final market execution, we are your engine.

Our vision is to be the global benchmark for boutique innovation.

case studies

Our work